post cards or door hangers?

Discussion in 'Christmas Trees & Seasonal' started by hotrod1965, Oct 23, 2010.

  1. hotrod1965

    hotrod1965 LawnSite Senior Member
    Messages: 587

    What do you guys think? Mail post cards or do door hangers?

    Cost is about the same, as I would have to pay someone to hang the door hangers and you have to pay postage.

    What do you think is more effect?
  2. addictedtolandscaping

    addictedtolandscaping LawnSite Senior Member
    from NY
    Messages: 569

    Though I haven;t done hangers, I think they would probably be more effective. People have to take them off the door, as opposed to having a post card caught in the junk mail and getting filed without a second glance.
  3. hotrod1965

    hotrod1965 LawnSite Senior Member
    Messages: 587

    I'm also thinking that it will have my truck driving around more as well, which tends to bring in some calls.
  4. turf hokie

    turf hokie LawnSite Silver Member
    Messages: 2,751

    I will let you know, my first ever direct mail piece is going out on the 3rd and 17th of November.

    We have done door hangars, although you think you would be able to pre-qualify the neighborhoods you canvas you still end up with tire kickers.

    So far the best advertising we have found is a nice clean sign on trucks, a yard sign on the job, butterfly around the house you are installing. Other than that our biggest source of new customers is from referrals.
  5. David Gretzmier

    David Gretzmier LawnSite Gold Member
    Messages: 3,645

    butterfly around the house?
    don't understand, need more info on that one...

    top 1% neighborhoods on doorhangers- if it ain't pizza coupons, you are going to get some negative calls along with the positive ones.

    doorhangers to me, are for handyman services who hang walmart lights for 250-500 bucks on a million dollar home. I am not totally against them, however. we do put them out 2 doors away ( 8-12 homes total ) and across street from homes we are currently hanging that day with a "lighting up your neighborhood" with a handwritten address. those bring you phone calls and sometimes jobs. I still get negative calls from those anyway.

    we just sent out 3000 6 x 11 cards and got about 10 calls over the last 2 days, and I set 5 appointments to do bids. I will probably close 2 of those. I expect to get a few more jobs off that one mailing over the next 2 weeks.
  6. turf hokie

    turf hokie LawnSite Silver Member
    Messages: 2,751

    ^^^^this is what we call butterflying the neighborhood. We also do it when we service the houses as well.
  7. Adeas Printing

    Adeas Printing Sponsor
    Messages: 604

    Hi there - I don't want to intrude on your forum but I know one of the main things I hear from my customers trying to spread their word about their business is the desire to find a cost effective way to keep the POSTCARD in view of the customer... or even just keep it on the door until they get home if you are distributing DOOR HANGERS. Just wanted a moment of your time to tell you about our products that help keep your advertisement on the door and off the lawn. Our Band-It feature is specifically designed easily & securely attach your door hanger to EVERY door. The Stick-It feature even allows them to bring your ad inside and hang it on the fridge like they would a magnet - but without the cost! We have a great start up special on our innovative Door Hanger Band-It Stick-It products and even offer free design services if you mention this forum post!

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  8. hotrod1965

    hotrod1965 LawnSite Senior Member
    Messages: 587

    This is exactly what I ordered. So far so good working with you guys...

    Now just hurry up and print them :)
  9. Adeas Printing

    Adeas Printing Sponsor
    Messages: 604

    I'm glad to hear everything is going good with your orders ~ since you have approved both of your proofs they are moving through production and we will ship them out to you as soon as possible! Thanks so much for your business - Robin
  10. hotrod1965

    hotrod1965 LawnSite Senior Member
    Messages: 587

    You should just print mine next ..... That way I will get them sooner and can tell everyone how awesome your products are.........
    Posted via Mobile Device

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