1. Missed the live Ask the Expert event?
    Catch up on the conversation about fertilization strategies for success with the experts at Koch Turf & Ornamental in the Fertilizer Application forum.

    Dismiss Notice


Discussion in 'Business Operations' started by Grass887, Feb 10, 2011.

  1. Grass887

    Grass887 LawnSite Member
    Messages: 46

    send out around 6k postcards each spring, advertising my landscape business. I have pretty good results with them. The first year I sent maybe 2500 locally, the next year I used the same postcards, and sent out 5k. Last year I had a new design, and sent out about 6k.
    Trying to decide if I should have a new design made, and send out the ones I sent the first year?

    It will be around $200 for a new design. But im thinking maybe people wouldnt even notice or care if they get a repeat.

  2. srl28

    srl28 LawnSite Bronze Member
    Messages: 1,177

    Curious, what do you mean by good results? How many new customers came in from these postcards?
  3. Grass887

    Grass887 LawnSite Member
    Messages: 46

    roughly 4.5% return for calls, and around 2.5% for actual landed jobs. Good for me, because its 12-15 customers I didn't have before I sent them. Zero customers from radio, Zero from newspaper, Zero from the local 'free flier'
  4. grass disaster

    grass disaster LawnSite Silver Member
    Messages: 2,755

  5. Landrus2

    Landrus2 LawnSite Fanatic
    Messages: 5,021

  6. srl28

    srl28 LawnSite Bronze Member
    Messages: 1,177

    Do you have a image of the postcard you sent out previously?
  7. stevenf

    stevenf LawnSite Bronze Member
    Messages: 1,612

    Not sure who you use for postcard design but you cant beat Gotprint.com. I have had my doorhangers and postcards designed from them. a 4x6 post card is $49.00 design charge for one side. That includes three proofs. I attatched a picture of my doorhangers from last year.
  8. rnd

    rnd LawnSite Member
    Messages: 248

    Visit our website at rndsigns.com to see a vaiety of layouts on our promotional materials.
    currently we are offering additional discounts when you put together a marketing package

    Free marketing planner and handbook that can be downloaded from our website
  9. Grass887

    Grass887 LawnSite Member
    Messages: 46

    Im reading this thinkin, whats with the laughing faces?? is it because my return is so low? then I did the math myself instead of asking someone.....yeah, I put the decimal in the wrong place..... .25 percent return on jobs, and .45 percent return on calls. lol, and you can't call bs on that, because I said 12-15 new customers! I wouldn't know what to do with a 2.5% return. Id be focked.

    and i'd rather not post up my cards, but now I know why everyone was asking to see them, I would too!
  10. johnsonslawnmanagement

    johnsonslawnmanagement LawnSite Senior Member
    Messages: 908

    Don't use RND! I use a local graphics designer that I trade with or I use plan-it graphics. Tthere is no bs and the product is far superior. Design cost a bit, but well worth it.
    Posted via Mobile Device

Share This Page