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Postcards vs. flyers...

allstar

LawnSite Senior Member
Location
Lexington,S.C.
Someone mentioned postcards and I'd like to share with you something the guy at the direct mailing company told me which made alot of sense.When you advertise through direct mail you want to do whatever you can to get the customer to look at your advertisement before throwing into the trash...obviously.A postcard doesn't have to be opened like a letter, folded flyer or whatever. Also,a postcard is wider than a letter and the top of it sticks out when you have a stack of letters in your hand, so if you put something really noticeable there it gives you one more chance for the customer to see it before throwing it away.
I've already printed up 2000 flyers and they're ready to go out but next time I'll probably use postcards.A printer can put anything on a postcard that he or she can put on a flyer.They're not as big but you can still get enough information on them to be effective,IMO.
 

FFMED74

LawnSite Member
Location
Indiana
I did the heavier stock 125lb paper and printed my own and put 3 on each sheet.
 

gaulk

LawnSite Member
Location
Limerick, PA
I'm gust now wrapping up my post card campaign and i believe that this is probably one of the most successful and professional ways 2 go, and yes has many benefits win sending them out. They are expensive, resident list,print shop,service 2 label and send out, hole job will run about 1900, 4 --4000 hope it works :eek:
 

Soupy

LawnSite Gold Member
What about post cards vs door hangers? I think Door-hangers really get noticed because they are not mixed in with other mail. Sure you have to deliver them yourself, but you can take the money saved from mailing list and postage and pay some kids to do it for you.
 
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