Not trying to take over here, but I've found that Marketing is a very individual trial and error kinda thing, what works for one might not work for the other. One thing for sure, with any marketing you do make sure you can measure the results and only have one or two marketing campaigns going at a time. If you get too much going on you lose track of where leads are coming from, well maybe not, but I do! One of the first questions I ask any new client is "Where did you hear about us ? " I keep track of every lead and where it came from on a spreadsheet labeled "Lead tracking" LOL. I can tell you where every lead I've gotten over the last two seasons came from.