Well, I have been kicking around an idea now for a little while this might be long...sorry in advance. Thanks in advance for help too! My pricing structure has been the same now for about 14 months. We are primarily a service type business like a plumber. You know, you call us and we perform a service, sprinkler repair. We charge a service call fee which includes 1/2 hour labor and then we bill for labor as we use it after the first 1/2 hour is up. Plus parts of course. I made some calls disguised as a customer and here is what I found: 7 companies told me up front their service charge and add'l labor Out of those 7 companies, 3 were more than me and 4 were cheaper or the same 5 companies had answering machines in the middle of the day 2 companies would not give pricing in hourly rates but the repair I asked about they said they would charge about what I normally would also. But they said if it was more money they couldn't really say until they were into the repair a little. Meaning they would have to come to the house and start without a clear idea of cost to me the customer. Made me feel uneasy. Here is my question? Should I raise my rates a little? If so, should I raise just the service charge or labor too? Most of my jobs are done within the first 1/2 hour so I could raise the service fee and leave the labor alone and not really get hurt by that. Or I could just raise the cost of parts across the board and get the extra that way. Or I could stay the same. Any suggestions?