right but again that's what other industries do as well and they're not identical. "as low as"..."rates starting at". go to any car dealer website. theres the bare minimum price and then when you click on it you modify and upgrade to meet your needs. phone carriers do it too. "rates starting as low as"... i understand every lawn is different but half the battle is getting them to call you first. and once they do call, you now have a lead. i just think it would generate more interest and people more likely to call.