I am new to the business and I am working in southwest florida. I did a little research on pricing lawns here and found a price range between $70.00 and a $100.00 per month. I am trying stay in the middle. Many of the people here are very cheap. I had a guy tell me today that he wanted to pay $65.00 per month for his service. I mow, edge, trim and blow mainly and feel that I give a fair price. I think $65.00 to $75 per month is a ridiculous price for these people to expect. Does anyone have the same problem in s.w. florida?