I have been on this forum since 2000 and one of the biggest things I have noticed with post after post is how we are all completing against the low baller and working for broke. I keep wondering (especially lately as we have had a stellar year) why we as an industry keep doing this. Why are we afraid to demand our worth? About 6 years ago through the mentoring of one of our higher regarded members from the west, I completely changed my business and how I went after work. To be honest, I was scared shi&less as I was charging way more then all my completion. Our work was very high on quality and we really refined our process, which we keep doing each and everyday. We got better and better. While I was still not use to "losing" bids, the ones I was winning were paying huge. I went from winning 75-80% of my bids to only winning 25-30%. That sounds terrible until you realize that the profits off those 30% were almost 100% higher then years prior. Less work more money. It didn't happen over night and we definitely do a lot of stuff that separates us from the others. So why this post? Last night I went snooping on one of our members websites. He is probably one of the kings in the hardscape world. His knowledge is insane in this field. His company is something most of cant even dream of. Well, his website is nothing but extraordinary. I was captured in the level of his work, the amazing videos and pictures (he actually hires a professional photographer and I need to start doing this), the sheer professionalism that his website portrays. Then I clicked on a tab "pricing". I was shocked that someone doing this level of high caliber work would even put prices on a website. Well once in this pricing area, I realized that this company was so far and above the reach of price shoppers and tire kickers. One click and you realize that this guy isn't working for peanuts. This company is making real money without question and now after seeing this I realize there is room to keep pushing my company higher and higher. I end my thoughts with keep looking at your peers in this industry. Find the "kings" in your field and learn from them. If I ever get the chance to meet this member in person I am buying him a steak and beer. Keep up the good fight everyone.