ok, I did a search on this and found some great threads, but nothing to answer this question. What is a good realistic number to shoot for in terms of Profit Margin. I've heard that a very well run restuarant in a good location can make 20% profit. I only made 5% last year, but I invested heavily in equipment. I want to set a goal this year, but what is realistic?? 10,15%? I want to be able to look at a job and figure the cost and then ad and certain % profit. what's the magic no.? please help me.