After reading many threads on how having annual contracts is clearly benefical to the LCO and it makes good business sense.....my question is: How are some of the ways that you guys present and promote the benefits of your annual contracts to your (current or prospective) residential customers that are used to dealing with their prior "lawn guys" that charged by the per cut basis. What do you say to them as THEIR BENEFITS and how do you guys present it, in order to get them to sign on the dotted line?? What do say, to answer a particular or any other objection ? Or do I have this all wrong, and the point is not about "their benefits" but mine. No, I do not currently have contracts (service agreements) now but really wished I did when I started. Herein, lies the rub.