There is a nice read out there called "365 Ways To Become A Millionaire Without Being Born One" written by Brian Koslow - it contains short writings about different things you can do everyday to move closer and closer to becoming successful or more successful than you already are. It is not one of those bokks you sit down and read all the way through. I was reading the "Reputation" section this morning - good stuff.... "Your reputation is the single most important asset you own. It can single-handedly influence the thoughts and opinions that people have of you and affect their actions before you have even met. It can shape the expectations of a person, an organization, a city, or the world. Your reputation invisibly attracts and repels opportunities everyday, whether you are concious of it or not. Your reputation is perpetuated by persistent behavior or altered by change in behavior. Your reputation is a sacred personal asset. It is a powerful legacy that can bring you a future of success." This is so true in this industry. If you are considered or rumored to be unreliable, overpriced, and/or hard to work with, how many opportunities do you think you are going to encounter. In the end, no advertisement is as powerful as a positive reputation traveling fast. Be on time, do what you say you are going to do, when you say you are going to do it....in fact, do more than you get paid for and your reputation will bring you more business than you can handle.