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Discussion in 'Business Operations' started by horselady, Feb 13, 2006.
Where do you purchase your direct mailing lists? I'm finding prices from $.32 - $.52 per address.
That's really high-
I paid .07 a piece for 3000 or so in November. I checked two companies against each other and they were the same.
In the future, I think I would go with info usa. They have a website, and I think you can purchase online.
The price may go up the more you try to define your market.
I selected zip code and income level. I talked to a customer who responded, and she said it didn't matter that their name was on it. You might be better to work with your mailing company and do a carrier route in certain neighborhoods. The cost to process the mail is much less this way.
If I remember right, I paid $150 for 5000, which comes out to about .03 cents per name. It was narrowed down to zip code, age, homeowner, income and property value. The same company printed my postcards, so they also printed the targeted address on them and mailed them. With the design...from start to finish...I ended up paying .40 cents per card. I used www.postcardwarehouse.com
Does anyone else use direct mailing for advertising? sporty
The best way is to make your own, all it costs you is Fuel, and software if you don't have it already
What software are you referring to?
I just paid 175 for a cd rom that will allow me to click and print labels
it was called Dickman Directories out of Ohio