I need to qualify myself by saying that I run a full service landscape/hardscape/irrigation/lighting company. We do everything from maintenance to commercial installations and renovations. We are not the cheap contractor in any of these fields but I am an absolute stickler for making sure everything is done with quality materials and techniques. I can sell myself and still get a lot of jobs but with lighting I'm not exactly sure. There seems to be a lot of lighting contractors out and many of which that tend to lowball badly. That being said, we have started to take lighting in-house within the last couple of years and while I have done a few projects that turned out very nice, I lose a lot due to being "notably higher". For instance I just put an estimate together to convert 11 carriage lamp style fixtures to LV by using 12V E12 bases (3 each fixture so 33 of them). In addition I had 11 uplights. I designed two branches in a star/hub to minimize the drop. 120' to the hub then another 40' past that for the furthest fixture. I wanted to minimize the potential drop due to each converted fixture pulling 15W. I spec'd a 300W LX transformer, FX LED fixtures, lighting shrink connectors etc. Is this overkill? Is it a typical case of "there will always be cheaper guys" and I should stick with our pricing? I charge retail for most components. The E12 LEDs were my biggest question mark since I found them from $15 to $30. Any input into the industry would be helpful! Thanks.