• Landscape Lighting Design: Bright Ideas
    With outdoor spaces more popular than ever, lighting these landscapes may be your next opportunity. Click here to learn more.

Question

CLS LLC

LawnSite Senior Member
Location
Wisconsin
I just read an email about marketing and it talked about how to set yourself apart from the competition and one question in it was:

What can you offer that others could not legitimately claim?

I couldn't think of any good answer, aside from "I'm an owner operator and will be the only one you'll ever need to deal with" but I don't want to market that because I'd like to grow and I then I'd look like a liar.

So does anyone have a good answer?
 

LawnBizCoach

LawnSite Member
Location
Raleigh, NC
This was the subject of the first podcast I posted on Lawnsite last week. It is an important thing to consider and is not always easy.

I agree that using the owner/operator thing will get you in trouble as you grow. I have a sheet that I use with my clients sometime to help them with this.

Shoot me an email through my website if you want to and I'll send it out to you.

I would also be interested to hear what other companies have found to be their "unique value" of point of "differentiation".
 
Top