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LawnSite Senior Member
I just read an email about marketing and it talked about how to set yourself apart from the competition and one question in it was:

What can you offer that others could not legitimately claim?

I couldn't think of any good answer, aside from "I'm an owner operator and will be the only one you'll ever need to deal with" but I don't want to market that because I'd like to grow and I then I'd look like a liar.

So does anyone have a good answer?


LawnSite Member
Raleigh, NC
This was the subject of the first podcast I posted on Lawnsite last week. It is an important thing to consider and is not always easy.

I agree that using the owner/operator thing will get you in trouble as you grow. I have a sheet that I use with my clients sometime to help them with this.

Shoot me an email through my website if you want to and I'll send it out to you.

I would also be interested to hear what other companies have found to be their "unique value" of point of "differentiation".