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Quickest way(s) to gain Market Share

Discussion in 'Starting a Lawn Care Business' started by newguy123, Nov 6, 2013.

  1. twomancrew

    twomancrew LawnSite Senior Member
    Messages: 940

    This is sound advice.

    All the big boys around here are commercial only. They all market their businesses. They sponsor local events. They give to charity. Are you in a position to go after that market? If I could pay to compete with that I couldn't keep up with the outcome. You got $200K on tap to expand? Score isn't a bad group of people to work with, I am lucky we camp next to a guy who consults for score. Got :drinkup::drinkup: a few times with him this summer and listened to him ramble on.

    Paying a professional to do what they do best is $ well spent. It's why people hire us to mow their grass. Don't be afraid to spend a little $.
     
  2. djagusch

    djagusch LawnSite Platinum Member
    from MN
    Messages: 4,345

    Buying out a guy wanting out. Shed the bad accounts. Keep the good accounts.

    Word of mouth goes a long ways once your big enough.

    SEO stuff I know you have a good contact for.
    Posted via Mobile Device
     
  3. newguy123

    newguy123 LawnSite Bronze Member
    Messages: 1,096

    We pick up 40 new accounts every spring; in the spring is where 95% of our customers are gained. I'm not complaining; but I would like to gain more like 100-200 ever spring.

    Right now about 80% of our growth comes from our website. We're ranked high; that's not a problem. In the spring we usually only spend $1500 on printed advertising. I've thought about spending at least $10k on advertising...

    Thoughts?
     
  4. twomancrew

    twomancrew LawnSite Senior Member
    Messages: 940

    Take what your doing and do it 5X as much?
     
  5. newguy123

    newguy123 LawnSite Bronze Member
    Messages: 1,096

    That's probably the best idea yet...its worked, just do it on a bigger scale.

    Thanks.
     

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