I agree with riggle. It's a little technical and all you want them to know is you're the best and can solve their problems and make life easy for them so tell them that. I considered a tv spot at one time with two neighbors meeting at the mailbox and one says hey....your lawns looking awesome as usual....and then the other person goes into how shes using "Top Dawg Lawn Care" and how great life is. Same would work in a radio spot. Kinda like that AARP commercial where the lady days "Oh that costs less than a postage stamp" Don't be afraid to mimic or rip off a national ad for ideas.