Approx:<p>Inflation Rate + X<p>X is your really tough value. Don't just think to yourself...hmm this sounds good I'll try this <B> that costs you thousands</B>. It's all about next year's goals. Are you tightening your route or expanding?<p>I think you can do quadratic equations in MS Excel, but this is easier:<br>Do some big-ass spread sheet with 6 columns:<br>Col A. Price<br>Col B. How many clients you figure you'll get at this price considering what's been happening with your company and the market recently. Tough, I know.<br>Col C. Labor costs to fit this demand<br>Col D. Other variable costs for this demand, including additional trucks.<br>Col E. Fixed costs that you'll have regardless.<br>Col F. Profit<p>What's the best row? Charge that price. It may be a lot of work, and there is a lot of guessing involved. But it is far better to guess in this manner that to just pick some number, or just use the same number from another company on this forum. Just think, I could have a different sized company, different local economy, different demographics for clientelle, heck, we're even in different countries. Try my method, it might make you a few extra thousand a year. <p>If you want to get really advanced, copy the sheet over 5 times and do a 5 year proforma statement. <p>Just my thoughts. What does everyone else think?