The first part of my post got cut off so I'll try to remember what I wrote. <br>Ray,<br>So to compare apples to apples you're charging that customer $195.00month for full service. That's a good price, although I doubt yopu'd get it around here & I'll explain why below. I get my residential accounts the same way Thelawnguy said in his post. I do try to get new commercial accounts without referals if I think I want them. With the exception of 2 very profitable commercial accounts, all of my mowing is within 2 sq. miles. I agree with your theory about lowering the bar, but I assure you that I didn't start it here (although I'm contributing by not sticking to the prices I wanted on these lawns) I tried to get $30.00cut from 2 of these referred clusters but they told me they were paying only $22.00. I told them $25.00 was my minimum & got them. They are easy, quick and profitable lawns so I wasn't really concerned about wether I was bringing the market price down. My choice was get 3 or 4 lawns on a street, or not have those lawns. I'm in a market where there are 100's of cutters so its hard to push pricing higher with so many people to choose from.