[QUOTEthat could eliminate a customer immediately when they see the pricing.[/QUOTE] That's the idea. From now on we don't want to do irrigation systems for people who are just looking at price. The idea is to sell quality and a state-of-the-art system and demand a higher price for our systems. And in that market, I am very competitive. Two of the largest landscaping firms around here are charging 1.5-3 times what I charge on every single irrigation job. They get away with it because they are big, everyone knows and respects them, and even though they may only land 10-20% of their irrigation bid, the ones they do land are very profitable. They are considered the upper echelon in landscaping and irrigation. And a certain percentage of people will pay what they charge because they feel they are getting what they pay for. That's what I am working up to. I can't yet charge the prices they do because we aren't quite that big yet. But I do feel we can safely charge the prices I have listed and even if I don't land as many bids, I'll be a lot happier with the ones we do land. Irrigation is just a sideline for us. It only accounts for 6% of our yearly sales. Even if we landed half of the irrigation jobs we have in the past, I'd still be happier because they will be more profitable.