ive heard countless lawn professionals on here bragging about 100%, or close too it, customer retention rates from year to year. then when they say how many customers they have... its like 10 or 20. ive seen some online computer/parts bizs that have 100% positive feedback on the major ratings websites. how hard is it for a lawn company to achieve this and what kind of a retention rate should they expect from year to year? how much does it vary depending on size? is it possible to have over 1000 clients and a 100% retention rate, or close to it? i know people move, and on occasion some of the customers pass away, but what is best case scenerio for over 1000 clients? what rate at 50 customers? what rate at 100 customers? what rate at 500 customers? what rate at 1000+ customers? we have a large # get transferred in and out of town through walmart and its vendors from year to year. we are also one of the higher priced lcos and since most work for walmart and are on a tight budget, often leave for the $5/yard kid or unemployed 37 year old down the street. we have nowhere near a 100% rate, but always have plenty of new calls. i respect the opinions of mmlawn, mbella, bill, mac, and dozens of others on here. what are your guys's thoughts and the thoughts of everyone else?