I'm retired and mowing lawns here in Florida. Most of the accounts I have are also retired people looking for low cost mowing service. Many of these folks know that there are plenty of retired guys willing to mow grass for a reasonable price. However.. I ran into a retired old fart (70 and proud) mowing lawns (up to 1/4 acre) for $12 per week. Now this guy knows that he is not going to make much of a dent in the business, and I can't believe that he thinks he is going to survive in this business at these rates. Even the customers that I have that he has approached are sceptical about his motives and prices. However... he got me to thinking... I'm not concerned about this particular individual... but... and this is a big but.... what if the baby-boom generation (a huge bunch) decided to do the same thing....maybe out of need to supplement their own retirement. In the next 10 years the baby-boomers (I'm one of them) will have total control of the "service" economy in this country. We (they) will have total control of pricing in the service industry since we (they) will be the largest percentage of individuals that will require services. This is not an assumption... it is a fact, that the Social Security Administration is aware of and indeed afraid of. Now... some of you younger guys might think that the baby-boomers will be easy pickings ( a very stupid business assumption if you think this way) since they are old folks that are unable to take care of their own needs. So... I pose this question to my fellow LCO's. How will you compete with these Baby-Boomer LCO's, that are willing to cut grass just to supplement their retirement?