Got a big thought in my little head, so I throw it out to you. I am using local paper to run classified ad. Thinking of running two. One that is the regular ad with company name, office number, portray experience, professional, established company. The other is more like a Just Mow It type, come in basic blow and go, no company name, rings to my cell phone, portray savings. Both ads will be noticeable in their space. Pros and cons: Bad - twice the ad money Good - reach both types of customers, a test to see which ad type generates more calls and creates more revenue. I can see where I would possibly be receiving some calls for both ads from same people. Quoting against myself.