My yellow pages is the single best form of advertising I do. And the best part is, once it's set you can forget it. Just wait for the calls.
I shrank my ad for this year, but next year I'm going bigger on it. We have 2 or 3 books, but I only use the SBC book. Our first couple years we put an ad in the rip off pages, and I found both publication and distribution to be irradic.
We are just going to put our co. name in bold. We don't need to drum up too much work just keeping our name out there. We will see if we want to put an actual ad in the pages next year. But from other experance (old landscaping co.) the SBC pages do have a good turn around on your money invested. We got some good action from our smaller ad we had for our landscape co.