Here is the discussion on this thread. How do you sell your lawn care service over a lowballer. We all know there are lowballers out there. I was ignorant to a many things when I first started and look back and realize I was a lowballer my first year in bussiness. So again we know they are out there, we have all read threads (including one I started) compaining about them. My whole thing is what I can tell current and potential customers to sell my service. Currently my sales pitch is focused mostly on the fact that I am not a young kid but an established business with licences and insurance. I try to focus on the fact that I can take care of problems and accidents that can potectially happen when you mow grass. And of course I also focus on quailty of work. In the end I would like to know what other sales approaches you may use to deal with someone that is willing to cut lawns for a quarter to half the amount that you and I are willing to mow. This includes your current customers that have been approached by a cheaper service and also potectial cuatomers that are shopping for a service.