I had a glorious idea that other day... If I were an older, male homeowner, most likely going through a mid-life crisis, with a stressful job and a demanding family..... How great would it feel to call a lawn company and set up an estimate/consultation and when the day rolls around, a beautiful young lady shows up, dressed very professionally (with a low cut company polo on) ,to talk to me about what I need to make my lawn look great for the summer. Granted the lady would be well versed in all of the company's policies, equipment, and services. As long as she new what she was talking about I would be more likely to sign up with her than some 30-yr old guy wearing holey jeans, boots, and a t-shirt. Any thoughts here? My idea: Without extensive training, I would never trust a woman to accurately price my estimates. But I could always send her out to do consultations - explain how everything will work, how they will be billed, when we will come, yada yada yada... She could also upsell aearation, dethatching, mulch jobs, much easier than I could! Then I'd have her snap a few pics of the lawn and tell the homeowner they'll receive a typed estimate in the mail within a few days. I would review the pics, and if needed drive by the house on my own to make sure the pricing is right on before mailing out an estimate.