is it still called lowballing, if you are making MORE profit, than the guy you took the job from? here is my logic: billy bob's landscaping charges $30 a mow, but is only clearing 7% of that $30, or, $2.10. now, if i come in, steal billybob's accounts, by pricing them at $25, $26, BUT, i'm CLEARING 70%, or $17.50, does this make me a lowballer? how can i be a lowballer, if i'm clearing 10 times what billybob is clearing? here i'm thinking, with my new system in effect, and my very VERY low overhead, THE EFFICIENCY IS amazing, i can make millions upon millions, if i go to my exsisting accounts, and flyer the entire neighborhood with flyers reading, " WE WILL BEAT OUR COMPETITORS PRICES, GUARENTEED!" then place a similar add in the paper. thoughts?