It's a month long advertisement in the local paper. Looking for laws to mow. It was pretty clear. So far I've gotten a call from a guy to find out how much to charge his son to mow his lawn. One call from a competitor questioning my scheduling/billing etc. He didn't say he was an LCO but it was pretty evident. Then we've gotten about a dozen calls from people looking for a job! My wife said "At least people are reading the add." But sheesh! Not one single call from someone who might want their lawn mowed! This is the worse response I've ever gotten. Would you rerun the add for $80 for the month of May? Was April too early in the season?