After slightly after a year, I figured out this getting-the-website-displayed-high thing. We are in Portland, Oregon. My website must compete for listings in 3 industry facets - landscaper, designer, tree service. Go to www.google.com and see where we display for each of: Portland landscape design Portland landscape designer Portland landscape designers Portland tree service Portland tree services Portland tree care Portland pruning Portland arborist Portland arborists Portland certified arborists Portland landscape Portland landscaper "Portland" can be substituted with "Beaverton" or "Tigard" and we still do fairly reasonable. And that's for 3 areas of website placement competition.