Guys this is a long one but I'll sum it up for those that don't want to read it. Simplicity bought Snapper some time ago. CEO of Simplicity tells Wal-Mart people no and pulls all snapper mowers from Wal-mart to keep a good product and to help independent dealers. Pretty cool if you ask me. He lost 20% of his sales right there. And Oh ya he was going to tell them he was pulling the mowers and Wal-mart wanted to go all out head to head with Homedepot.