Looking for some tips on expansion in a small town. I'm in a town with about 50k people and covers an area of about 20-25 sq miles. I do the post card thing about 2 times a year, but am considering 4-5 small specific mailings vs. 2 big generic ones(do put specials for upcoming services). I do specific targeting on my mailers based on location in my city. I'm growing about 10-15% gross sales a year, but I see that the possibility for multiple mowing and application crews is just within reach. While I have the "control your backyard" viewpoint, I have considered moving into other cities. I just need to be able to cover my cost. I'm scared of the initial cost of going to a new city and not having enough business there. My closest cities are.... Raleigh - 400k people - 45 minutes away - high income and good overall Greenville - 85k people - 30 min drive - good income, university, lots of medical Rocky Mount - 57k people - 20 min drive - seems to be declining, but still some money there. Any tips on things to try to really boost expansion? Maybe specials to get people hooked?