A fella I know has started his own LCO with a different approach. It goes like this... 1. Find out what the going rate is for an area...beat it by at least 10%. - His thought - by doing this, all the customers in a small area will want him instead of the competition and by cutting winshield time down to nothing it is the same as cutting lawns at the going rate with a spread out route. 2. Once the customer signs up he surprises them by giving them the first cut for free. - His thought - Keep the customer happy with surprises 3. Refer another client and he will lower your regular cutting price. (example: your normal rate is $55 per cut and now it will be $45 per cut) Or, if it already lowered you get a free cut. - His thought - Keep over head low. Advertising costs money money money. If you get the customers advertising for you it is always cheaper than paying for formal advertising such as newspaper, yellow pages etc... 4. Mowing Only (mow trim and blow) - His thought - landscaping being lucrative is a myth. You can make better money with your butt in a seat than breaking your back with a shovel. And giving estimates all the time is a waste of time and money. Current Results - He just started this year and the phone is ringing off the hook. Financial Results - won't know till end of year. What is your prediction???