I want opinions on this just to see how everyone thinks. Here is the story. New phone book comes today, so I run through the listings to check mine. I find it and all is good. I now start to look at the other lcos ads. I check out a few then notice a big expensive display ad from another local company. There is alot of info and the thing that stands out is the phone number and website address. I pull up the website because I wanted to see how the site looks and it pulls up a dead page "could not find". For laughs I do a check and the web name isn't taken, so I bought it and redirected it to my existing site. Now for the next year, I will get free traffic from his big $ ad. Am I bad for doing this, or is he stupid for overlooking this? I would post the ad, but I don't want to mention who it was.