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Discussion in 'Starting a Lawn Care Business' started by GrassMannn2008, Jul 21, 2009.

  1. GrassMannn2008

    GrassMannn2008 LawnSite Member
    Messages: 18

    Disclaimer: I realize many of you are going to think this is crazy, and are going to rip me a new one..... but anyways here goes

    I was reviewing the books today and realized that I made a bunch of $$$ last year aerating ($85+ an hour after paying for rentals and paying an Allstate football player of mine $18 an hour to help which was WELL worth it, workhorse) and this was only with my current customers, no advertising.

    Anyways, I'm thinking of ways to market aeration. Some ideas included: doorhangers, asking current clients if they knew of anyone, newspaper ad, even knocking on doors, etc. Also considered writing a letter to each household in a small neighborhood (about 15 houses) introducing myself as the service that has been taking care of their commonground, thanking them for the opportunity of working with them-----build some rapport----- then including a $10 off coupon for fall aeration at the end.

    HERES THE CRAZY IDEA---- I've been good friends with some very attractive chicks since high school (ones a cheereleader, the other a dancer, also works at Hooters Lol). I'm most likely going to do some type of doorhanger and the one chick is a Marketing major, so my idea is to have them knock on some doors, introduce themselves as an associate from my company, and I'm thinking that they might have an increased chance of landing a sale---sex sells right!

    I'd pay them like $10 an hour, and give them some type of additional $$ pending on the number of houses they book

    I will give them a basic understanding of aeration so they know what they're talking about, and I'll try and be close by, perhaps a neighborhood over if a homeowner has any questions they could call them me and I would be close by.

    Worst case scenario: I pay my friends some $$$, they talk to some homeowners, leave flyers at doors that don't answer

    Best case scenario: I land more accounts to aerate and possibly more work in the future:)

  2. GrassMannn2008

    GrassMannn2008 LawnSite Member
    Messages: 18

    ANd the $85 an hour did also include taxes and gas....

    I'm licensed, pay taxes, insured, etc. So that will deter all those comments
  3. clean_cut

    clean_cut LawnSite Bronze Member
    Messages: 1,327

    You really wan't your company to be representd by two girls that know nothing about lawn care? What would that do for the reputaion of your company?

    I think it would be best for you to go talk to the home owners yourself, I think that they would rather talk to you as the person that would actually be servicing your yard.

    Just my opinion though.

    DLAWNS LawnSite Fanatic
    Messages: 5,780

    I like the outside the box thinking, but as much as sex sells and guy homeowners would love it, would it help or hurt your reputation? Think about all of the old ladies, and middle age women, and even young women that this kind of marketing would have no affect on or might even insult. Just my two cents.
  5. GrassMannn2008

    GrassMannn2008 LawnSite Member
    Messages: 18

    Thanks for the replies guys...

    I think my original post might have been a bit misleading... The girls wouldn't be like dressed slutty or anything lol I would explain to them what to say--theyre smart girls, good sellers too,

    There conversation would be a simple--- I'm thinking its a win win with the male homeowners and the females might enjoy seeing a young college girl out selling

    Just trying to try something different and see if it works....


    DLAWNS LawnSite Fanatic
    Messages: 5,780

    I thought that I might have jumped to conclusions. In that case I don't think it's a bad idea.
  7. GrassMannn2008

    GrassMannn2008 LawnSite Member
    Messages: 18

  8. tinman

    tinman LawnSite Bronze Member
    from ga
    Messages: 1,346

    try it... and see. no action taken will just leave you wondering. just be ready for ticked off moms after seeing your crew. lol
  9. ryde307

    ryde307 LawnSite Senior Member
    Messages: 540

    A few years ago I had a similar idea. I was going to hire 2 female friends to mow. Teach them how to operate everything and so on then send them out and have them wear swimsuits they would get tan and paid men would love it. There are other professions that do similair things. Long story short no I did not move anywhere past a drunken conversation / idea of this but it sounded great at the time.
  10. mpaq

    mpaq LawnSite Member
    Messages: 6

    Oxymoronic. Most customers are divorced women, single women, handicapped. Sex connotations won,t work in this envionment
    Posted via Mobile Device

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