This is our first season and one of the very first people to hire us was the preacher at our church. We figured, while we were mowing him we may as well put flyers out in the neighborhood and see if we get any nibbles. Well, every time we've been out to that neighborhood we have had 1 or 2 more people express interest after seeing the lawns we cut (preacher had the nicest lawn in the neighborhood to begin with, and now we've got it looking even nicer), and every one of them has signed a yearly maintenance agreement. We are now up to 5 lawns in that neighborhood and we have the feeling we're not near done yet, since this is only 3 weeks into the season. Come to find out that every one of our new clients used the same LCO last season! What's even more surprising (but makes us feel pretty good about ourselves) is that we charge $5 MORE per cut and mow TWICE as often! He only mowed every other week. So these people are now paying more than DOUBLE what they used to - and they're happy about it! Apparently he was just really unreliable and didn't do the greatest work to begin with. All of them have made some variation of this comment to us, "well, you're more expensive than the last guy, but you do really good work, so I guess you get what you pay for." It's nice to have customers who realize this! Since we didn't lowball by any means, we don't feel that bad about taking his customers, but we're expecting to hear from him pretty soon... We keep reading on this site that word-of-mouth and our work will be our best advertizing, and boy were they right! We only put out 1000 flyers and had 5 customers to start the season 3 weeks ago, now we're up to 13 and the calls keep coming. It's very encouraging.