So why would you ASSUME an LCO would change their name?

Discussion in 'General Industry Discussions' started by Jason Rose, Apr 12, 2005.

  1. Jason Rose

    Jason Rose LawnSite Fanatic
    Messages: 5,858

    I will play along and put this in this NEW forum!

    I saw an LCO here, I knew they just started last year. Had a catchy name, seemed to do decent work, but were not well liked among the other guys in town! They "new" guy had a real bad habit of following others around and then knocking on the customers door and flat out telling them he'd do it for less than the guy they have. Everyone I know had lost some business to this guy, including me. Only in business one season, seems to have a pretty big clientel going, has business name and what-not on his truck both sides and a large sign on trailer gate vinal, not cheap... I see him this spring, same truck, same trailer and mowers, NEW NAME on everything! Hummm, I really wonder what makes a guy change his business name in just one season. Neither the old or the new mane uses his own name in any way, so it's not like he's trying to either get his name in the business name or out of the business name, if you know what I mean.

    Mine is Jason's total Lawn Care, humm, my name is Jason... Just made it easy for everyone to know who they are talking to. Thi It does seem to me that LCO names that don't include peoples names seem to get more cold calls, is there any truth to that, someone chosing "cutting edge lawn care" pver mine, just based on the catchy name? (not considering referals or anything).

    What's YOUR take on someones sudden name change? As far as I know it was not because someone had the same name already, his first one was rather original. could it have been bad reputation? money troubles, i.e. bankruptsy?
  2. Billz

    Billz LawnSite Member
    Messages: 181

    he probably just went legit... and had to pick a name to stay with when he incorporated.
  3. StealthDT

    StealthDT LawnSite Member
    Messages: 97

    I had to change when I incorporated because a state search said there was already a corp registered under the same name. You should also do a trademark search, something I found out when I started my third company in an unrelated field.
  4. crawdad

    crawdad LawnSite Bronze Member
    Messages: 1,938

    Why don't you ask him?
  5. Tvov

    Tvov LawnSite Bronze Member
    from CT
    Messages: 1,157

    It is also possible he got in over his head with loans, and declared bankruptcy.
  6. Eddie B

    Eddie B LawnSite Senior Member
    from gone
    Messages: 859

    Maybe he has a lot of LCO's mad at him, and he thinks they won't know who he is if he changes the name.

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