Just presented a customer with a proposal for new construction intstall which included sodding 4,635 ft2. They just about choked at my .39/ft2 install price because they had another bid of .21/ft2, which is my cost of sod. This may shock you, but the sod grower in our area is the one quoting .21/ft2 to supply and install the sod. No way I can win on this one. Thankfully most the landscaping we do is hardscaping.