I offer these figures as a study in progress. The goal of this ongoing experiment is to prove that higher prices are better than lower, in more ways than one. I'm doing it mostly for myself, but I like to share when an experiment is going well I am using last year's figures vs. this year's. Last year, I priced most jobs right down to the wire, meaning if it took any longer than I thought, I was losing money. I prided myself on being able to get things done like that, and it worked in so far that I was able to fill the gaping financial holes left from the drought the year before that. I was able to buy a brand-new Wb and pay for a half-dollar size ad in the Yellow book, among other things. And yes I worked my tail off, with 55 customers I made enough to make ends meet and then some, but it burned me out. I thought, why work like this? I kept thinking, why not get paid more for less work? I was so tired of working like that, I figured what the heck, advertise like mad and go for it. And so: 1 Jan 2005 - 31 Jul 2005 gross deposits: $ 18,070.51 Not as easy or low as it might look, for a solo operator this meant a thousand dollars / week minimum deposit for 90 days straight, then some more on top of that. It wasn't that easy an act to follow, even thou there are several who may claim otherwise. 1 Jan 2006 - 24 Jul 2006 gross deposits: $ 21,254.98 A difference of $3,184.47 over 7 months is not that amazing, but I only have 46-odd customers this year and it was less work, hence less wear and tear and also less maintenance and fuel, so there is more gained than meets the eye (translation: less expenses and less work for more money). There is still one Monday left this month, but I am not sure yet whether I will have enough for a deposit and even if I do, I might save it for August, so... Yes I must admit, I like highballing more and more p.s.: Keep in mind, as a result of having less work I had time to concentrate more, which means a slightly better quality output.