spanish marketing

Discussion in 'Business Operations' started by martn, Feb 12, 2003.

  1. martn

    martn LawnSite Member
    Messages: 43

    i am thinking of making my flyer, one side in english, and the other side in spanish. any advice? martin.
  2. paponte

    paponte LawnSite Silver Member
    Messages: 2,366

    If you fluently speak Spanish then I would. If you are like me and speak Spanglish, then I would not. It definitely causes problems in the communication department! :rolleyes:
  3. walker-talker

    walker-talker LawnSite Platinum Member
    from Midwest
    Messages: 4,771

    Through my expierence, if a Hispanic does not speak English, they are illegal, live in a lower income area and would rather not pay for lawn care or maintenance. Personally speaking, this is not a market that I would advise to target, but to each his own.

  4. Lanelle

    Lanelle LawnSite Bronze Member
    Messages: 1,361

    walker talker,
    How much time have you spent in southern Florida?
  5. aabbeelljr

    aabbeelljr LawnSite Member
    from texas
    Messages: 5

    I believe this is a "market "that is overlooked and judged to fast.
    If they have a lawn and money, just like any potential customer,then they should be considered a client. Now grant you the fact that some hispanics you consider "illigeal" dont speak english, But they live in the same enviroment as you and I and they too deal with moneyand obvioslly if they live in a house they have to have some income coming in, and 10 to 1 odds are they understand it and surely undestand great work. I would say keep those options open whether your majority turns you down or not, there is always a chance or a way.

    Not stepping on your toes, just never say never
  6. tramahor

    tramahor LawnSite Member
    Messages: 82

    Matt, you also forgot to to include that Hispanics also drive low riders, have tattoos and smoke crack. Get real, yes there is an immigration problem but to classify someone who does not speak English as illegal is very ignorant on your part. So by your logic I must be half illegal because I speak both, even though I was born here in CA. Goes to show how things are so different on other parts of the country, California is over 65% Hispanic. Don't get me wrong i'm not trying to turn this into a racial topic just it looks bad upon yourself making these statements on a public forum. Well enough rambling on, no hard feelings.

    regards, Francisco ( or should I say Frank ) lol.

    Stone Creek landscaping
    Sacramento, Ca 95831 :D
  7. walker-talker

    walker-talker LawnSite Platinum Member
    from Midwest
    Messages: 4,771

    I am not here to bash any race....I just stated "through my expierence" this is what I know. Where I work, over the course of 3 years we have hired approx. 30-40 hispanics. They speak little to no English. They are all illegal. How do I know this, they told me so because I am friends with most. Plus, they're numbers did not match up. I live not far from the prodimant hispanic part of town. Either they do not spend much time on lawn care or they have the saddest LCO in town. Martn asked for my advice and I gave it to them. And yes, there are no hard feelings Frank, but I have to defend post.


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