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Spring Letters

Discussion in 'Business Operations' started by AMS, Jan 25, 2006.

  1. AMS

    AMS LawnSite Member
    Messages: 2

    I would like to send out letters to returning customers telling them of new services offered for the coming year, and to go ahead and officially have them sign up for another year of service. Anyone have a good template to go by or know of a website to find one?
  2. 2menandamower

    2menandamower LawnSite Member
    Messages: 247

    Since they are returning customers to give them the "I am special" feeling sit down and type out one letter to all of the customers and then put their name and address at the top of it kind of like a business letter. That will make them feel like you typed it out especially for them. It is not too detailed but just tell them something like the following:

    John Doe
    123 Anywhere Circle
    Nowhere Special, USA 22222

    (Customer Name Here)

    Spring is just around the corner and it is time to prepare for your lawn service. It was a pleasure to work with you last year and I am looking forward to another great year.

    This year we will be offering the following services for your convenience:
    Mowing, Trimming, Edging, Weed Control and Fertilization, (the list can go on and on from here).

    Please contact me as soon as possible to schedule a time when I may come and go over your needs for this year. My schedule if filling up so do not wait to get on our route list.

    Blah, Blah, Blah.

    I think you get the idea. Just make it a letter to THEM, and then just print it out and then change the name and address and the beginning name and then print it again. Good Luck and let me know if you any more questions.

  3. AMS

    AMS LawnSite Member
    Messages: 2

    Here's what I have so far... anything you think needs a little work?

    Dear Some Customer,

    It’s time to start thinking about spring 2006! We’re anxious to get back to work, and it’s time to take roll and get organized for the spring. If you would like to have our service again this year, please give us a call at 555-5555 so that you can placed on the service list.

    I finally have college behind me, so I am especially looking forward to the upcoming year and I will be able to provide better service than ever before, especially in the busy spring and fall months. And starting in 2006, a couple of new services are being offered. I now offer basic landscape maintenance. These new services include trimming bushes, minor brush removal, and mulch.

    Pet owners, please pick up after your animals. Cleaning animal waste off our equipment is not a favorite chore for us. Also, please pull your pooch inside when we arrive to mow. If you can't be there during your service days, try to leave your pal inside. Your animal might be a great pet, but strangers together with all the noise and the chaos from the lawn machines can turn the most benevolent bowser into a malicious attack dog.

    We’re looking forward to see you soon!

    (I borrow the last paragraph about dog poo from another person on this site. It's a good idea!)
  4. K.Carothers

    K.Carothers LawnSite Bronze Member
    Messages: 1,124

    I think you should stick with the other one submitted for you. I personally don't like it.

  5. The mayor

    The mayor LawnSite Senior Member
    Messages: 592

    Don't ask if they will be needing your services. Tell them that you will be starting up at the given time and if there are changes that they they should feel free to call. If you ask, you are stuck standing there wondering if they will call. It has never let me down. Make sure the people have not moved othwise you maybe mowing for free.
  6. K.Carothers

    K.Carothers LawnSite Bronze Member
    Messages: 1,124

    Also, I always assume that the customers I had last year are customers this year and that is how I address them.

    Mr. Johns,

    I wanted to let you know about additional services we are providing this year............................................................

    Your lawn service will start up again around........... dependent on the weather.

    Feel free to contact me about any additional services needed.

    Thank you for your business.

    This isn't a complete letter, just bullet points.

  7. Team Gopher

    Team Gopher LawnSite Platinum Member
    from -
    Messages: 4,040

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    Hi AMS,

    If you want to see if you can schedule them again for this year. Could you call them as well? You might get a better response that way.

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  8. Jpocket

    Jpocket LawnSite Silver Member
    Messages: 2,281

    One thing i've learned is that you don't wan tomake it sound like you are giving them a choice to continue with them or not. In talking with people over the winter I have found hat most people don't even think about looking for someone else, because you are the LAWN GUY and that's it.

    I always like to hear from them though, it just lets me know where i stand. Just don't make it sound like you questioning there return, sound confident, yet thankful. my 2 cents
  9. Infinite

    Infinite LawnSite Member
    Messages: 100

    How do you sneak something in the letter about raising prices slightly due to the rising economy and rising gas prices?
  10. Infinite

    Infinite LawnSite Member
    Messages: 100

    Also how to u explain to someone in a spring letter that you have to put out contracts this year due to scheduling and such?

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