Two of three trucks are white, hopefully the third will be white later this year or early next. All lettered the same. Enclosed trailer is white with lettering as well.
All employees wear tan/khaki pants/shorts with white t-shirts and ash sweatshirts/sweatshirt jackets. Everybody and everything is co-ordinated. Nothing less!!
All business cards, stationary, etc. all have logo as is on trucks and clothing.
It's called "association by recognition". Marketing guru's say a potential client needs to see or here your name/logo nine times before calling your company. I don't know where or how they get this info, that's just what they tell me. Maybe it's their way of conning us into more advertising.
