Having crazy thoughts as I'm out working in the heat. Rather than give you a novel to read, here's the short version: I've built my brand as a high end service. A service that, while not shrinking, is not growing in this recession where frugality is suddenly "in". Rather than alienate my existing clients or risking them cutting out services, I'm considering building a completely separate brand that will cater to the needs of the recession. I'd establish a separate company with a separate #, separate advertising, etc... Any thoughts on the matter?