Well i just lost a customer today living in a nice golf course community. the lawn is over an acre i believe, mowed it all last year weekly for $40 a week. TOO LOW! but the homeowner promised me when we talked before the season started last year that HE would talk to both his neghibors and I could get theirs too. season started and I found out he didn't hold his end of the deal! (no suprise i guess) I did acquire the neghibor to the south after a few weeks of my mowing looking better than what his guy was doing! Anyway...The $40 lawn, really should be priced at at least $60 here, i feel, at least in comparison. I do a few other $40 lawns, and their nearly half this size. So after the first two cuts i send a bill for two mowings at $40 each, however i included a letter stating my intent to raise him to $60 a week pending his approval. THIS DID NOT WORK! He did call me, to tall me of my bad business practices and that he would not accept any kind of price hike over a couple of dollars per year. Basically he wanted me to back down and say ok, i guess i will continue to do it for $40, but i would not comprimise, I did like so many here say to do and heald my ground. Yes I lost the job. I hope like heck he can't find anybody to do it for under $55 or $60 too!!! Sorry i just had to vent tonight. I have picked up a few nice new lawns, but lost as many too, actually have a bit less coming in this year than last. Same problem here as everywhere...every Joe Blow with a mower is mowing for hire these days.