I have seen more underpricing this year than any other year. I did see it coming though. With unemployment at record high levels, Alot of new LCO's out there trying to get a piece of the pie. I dont mind the competition. What does bother me is all the under bidding on lawns. $20 half acre lawn A MESSAGE TO ALL NEW LAWN COMPANYS! STOP UNDER PRICING! You think you are just going to take everyones business and grow quicker this way. In fact you probably will get more calls by under pricing, but you wont keep half those customers. In the mean time you are just bringing the business down for everybody! If you start under pricing lawns, you think you will just raise prices next year. WRONG! You have just ruined/spoiled this customer. This customer will never want to pay more, and will switch to the next lo-baller mowing company that puts a $ 20 flyer in there mail box. And you will be out of business because you have no capital, no substantial cash flow, and no customers. PRICE THE LAWNS RIGHT TO BEGIN WITH AND WE WILL ALL PROSPER!