Strategic marketing in NJ

Discussion in 'Landscape Maintenance' started by mapleleaf, Aug 19, 2009.

  1. mapleleaf

    mapleleaf LawnSite Member
    Messages: 46

    Well we are so slow I need to do something to get some work. I know companies often say this year is slow, but I mean slow to be non-existent work. Does anyone have advice for advertising or marketing in Northern NJ. We are in the yellow pages, although I've cut back in some books due to no response. A couple newspapers, I'm looking to adv in more areas a little further out. We've already sent mailings asking for referals from clients. Even if anyone from NNJ has worked with a marketing or coaching company and had success, I'd be interested. We need to get some more bids, not necessarily how to up our % of successfull bids. We need the bids before we can up our success rate. Thanks all!
  2. shovelracer

    shovelracer LawnSite Silver Member
    Messages: 2,008

    Seriously most paper advertising around here sucks. Get out and go door to door, it worked pretty good for one guy around here. Or get a website up, but it takes time for work to start rolling in from them.
  3. mapleleaf

    mapleleaf LawnSite Member
    Messages: 46

    Tell me about it. I do have a website up, although I'm having trouble getting my photo gallery to work. I do have at least a photo or two on each of the service pages. Door to door isn't our strong point, but I think we'll have to work on making that better. Thanks!

    Messages: 54

    its all about door too door flyers , door hangers ect just have to take the time and do alot of advertizing by hand ...... it will pay off
  5. mapleleaf

    mapleleaf LawnSite Member
    Messages: 46

    Thanks. I think I will work on some flyers, can't hurt. My website is getting there; I found the problem with my photos, now just fixing them all and posting them takes time. Anyone wants to see what I have so far I still have a few tweaks on a couple pages to do. Now I have to figure out how to get better viewing from search engines. Anyone have suggestions that worked for them? Ad words, or pay for clicks?
  6. prizeprop

    prizeprop LawnSite Senior Member
    Messages: 822

    It's getting tough out their. Even when we do get calls, there's always someone underbidding us by alot.Even the established companies I know are dropping their prices by alot just to keep their guys busy.Forget about signing new lawn cutting accounts at a descent price.alot of companies pricing very low to just stay afloat and alot of new start ups flooding the market.Just what I heard and see.Me and my friend,also a landscaper always say thank God our trucks and equipment are paid for or we would be scruewd.

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