stupid question.. What color truck for business?

Discussion in 'Starting a Lawn Care Business' started by IMAGE, Oct 26, 2007.

  1. IMAGE

    IMAGE LawnSite Bronze Member
    from midwest
    Messages: 1,134

    Don't laugh at me, I know many people may never even consider this question, but I think it is a real business decision. I think that the image a business presents goes far in selling the product/service. (hence the name) And that the trucks a customer sees should present a professional image.

    Since I am in the market for a new truck, and knowing that it will be used for work, I am thinking about white as the color because it is easy to have decal'd up. Also because in this area most fleet vehicles(outside the LC industry) are white. To me it seems to be a business vehicle color of choice.

    So is white just that much better of a color for a business truck? When you see a clean white fleet vehicle do you instantly think 'professionals'?
  2. topsites

    topsites LawnSite Fanatic
    Messages: 21,653

    No, the reason guys like myself prefer white trucks is because MOST work trucks are basic no frill deals (no a/c) and white is the only color that stays half way cool in the summer. EVERY other color is at least 20 degrees hotter inside after sitting in the sun.

    You can get a loaded truck, but the price jumps, and there's more cost all along.
    Yes, a split rear window is an option, so is am/fm stereo, and wiper delay.
    Bucket seats too, same with club cab, etc, etc...

    MOST of the features we take for granted in a car don't come in a work truck.
    Yes, a lot of guys out there drive around in these XLT and SLT but then 90% of ALL businesses never make it past 5 years.

    Even my newer dark green truck I painted the roof white.
    It makes a BIG difference, even if you have a/c.
  3. Horsepower Lawns

    Horsepower Lawns LawnSite Member
    Messages: 213

    A white truck will blend in with all the others. Get something that will stand out, but not to much.

    My truck is silver, but I had it before I started my company.
  4. John Gamba

    John Gamba LawnSite Fanatic
    from ct
    Messages: 10,812

    triple canary yellow with reflective red or blue lettering.Thats what i painted my cabs in the 90's.
  5. hackitdown

    hackitdown LawnSite Silver Member
    Messages: 2,621

    I buy any color that I can get a deal on. I buy XLTs and SLs because that's what is out there for 2 or 3 year old trucks in good shape. But then again, I buy and sell trucks for fun and profit, so I'm always looking at resale.

    But white is best. It stays cool in the sun. Doesn't show the scratches and dings. Matches every other color. The darker the paint, the harder it is to keep nice.
  6. MSS Mow

    MSS Mow LawnSite Senior Member
    from Maine
    Messages: 450

    That's not a stupid question at all.

    After owning several dark color trucks, my current truck is a silver 06 GMC.

    I specifically told the guy I didn't want grey, but the silver is all they had (with the options I wanted). I now love the color. It is EXTREMELY easy to keep clean. In fact, just wait for it to rain, and it looks brand new.
  7. Clapper&Company

    Clapper&Company LawnSite Bronze Member
    from NE Ohio
    Messages: 1,291

    I like red trucks just my $.02
  8. Even Cut Lawn Care

    Even Cut Lawn Care LawnSite Senior Member
    Messages: 645

    My trucks and trailers are both bright red....its flashy. people notice red trucks but it is hard to get a decal to cooincide with a red truck if you dont use plain black. I just letter my back glass and trailer sides.
  9. YardPro

    YardPro LawnSite Gold Member
    Messages: 3,570

    white is the easiest color to keep looking clean.
  10. bohiaa

    bohiaa LawnSite Fanatic
    Messages: 5,220

    :confused: :confused: :confused: :confused:

    I tried to keep all my trucks the same. however when you retire a equiptment it's all most impossable to replace it with the same color and such.

    the new yellow is stupid. just get anything nuteral,

    I found Green works well, make sure it gets clear coat.

    seems that with clear coat when it rains it washes the tuck.

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