Great topic here guys. I'd like to see more suggestions as I'm all ears (eyes) right now. I listend to a speaker at a conference once that said to never talk about cost over the phone, but I didn't agree with it at all. Around here, I get more than a few calls from "tire kickers" because of my exposure with my ads, not to mention my truck graphics. I truly believe that something has to be said about cost in order to prequalify over the phone. Otherwise, I would be wasting a huge amount of time going on sales call that I have no business going on. I usually ask the potential client if they have any experience with professional outdoor lighting. When they say no, I explain the difference between the big box stuff and the pro stuff. I then go on to explain that of course the professional systems are going to be much more expensive for obvious reasons and the average "modest sized home" could have a nice lighting design for roughly 28-3500 for the front yard. I always add "but it could be more or less depending on your personal taste and needs as well as the complexity of the job." However, this has bitten me on a couple of occasions. I can remember more than once when the job turned out to be 6-8k and the customer replied "I thought you said 3k?"