I read a study not to long ago that the lady of the home is the one who usually calls the lawn care company, mortgage company, real estate company. The percentages where quite high in which the lady requested the estimate. While the husband still ranked high on the final decession. So who do you market to? The answer is may seem like the husband as he is the decession maker, right? Wrong! The lady calls remember so when designing an ad, choose something with pastel colors, place a baby on the lawn, etc. These things appeal to the women. Ultimately increasing your inquiries. I decide to do my own study with my mortgage website. I took a my dark blue site and made it a light pink color and posted it at another domain name. Now I have two sites, 1 dark blue and 1 pastelish pink color. I promoted both through overture.com. Result was more leads came in on the pink site then blue. Even more men completed the inquiry on the pink site then on the blue. The color also has something to do psy. with trust as well. Lighter more feminate colors appear for some reason to be more trustworthy! Just some food for thought. I make no guarantees on your actual results, but thought some of you may be interested in the information!