There all real people at Magna Matic. What I mean is I can really relate to these guys. They have a great product and there proud of it. Its a family business. I talked with Erik on the phone today and hes a great guy. He told me every thing I wanted to know about the Magna Matic sharpener and balancer. Even when I stopped asking questions, he kept on elaborating. He sold me and I'm going to be making a purchase as soon as my budget allows.