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Tanaka Kogyo Co., Ltd. of Japan and International Sales & Marketing Announce Merger


Auburn, WA
Auburn, WA - November 9, 2005 Tanaka Kogyo Co., Ltd. of Japan today announced that its wholly owned U.S. subsidiary, Tanaka America, has merged with International Sales & Marketing (ISM). ISM has been Tanaka’s exclusive sales, marketing, and support organization in North, South, and Central America since 1992. The new company will go under the name Tanaka America, Inc.

For the last 13 years, Tanaka America and ISM have served very specific roles supporting the Tanaka product and accessory line. ISM handled all aspects of Tanaka’s presence in the market while Tanaka America facilitated product inventory and sales.

“We are very excited to combine the strengths of both companies into one moving forward,” said Kohya Tanaka, president of Tanaka Kogyo Co., Ltd. “This merger combines ISM’s experience and knowledge of the market with our resources to help increase our sales in the North American market.”

All operational activities and personnel at the main office in Auburn, WA (30 minutes south of Seattle) will remain unchanged. Also, Tanaka’s distributor/dealer network will continue to provide homeowners and professional landscapers with the same excellent sales and service they have received for the past 25 years.

“For all of our customers, this will be a seamless transition to a more conventional interaction with the Tanaka product line,” said Jim Elmer, vice president of ISM. “As the North American market continues to evolve, we are taking the necessary steps to increase the visibility of the Tanaka brand and to help our dealers increase their business with the Tanaka product line.”

ISM was formed by five longtime upper-level Tanaka employees. Together, they have over 100 years of experience in the sales, marketing, and support of Tanaka in the North, Central, and South American markets. For more information about Tanaka, go to www.tanaka-usa.com.

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About Tanaka Kogyo Co., Ltd.
Powered by innovation, Tanaka is a third generation, family-owned company that is committed to providing professional landscapers and homeowners with two- stroke powered, handheld outdoor power equipment solutions. Founded in 1918 near Tokyo Japan, Tanaka has always been a leader in the research, development, and production of compact internal combustion engines.

Website: http://www.tanaka-usa.com