I am starting a new business this spring and have been reading everything I can get my hands on, or click on for that matter. Anyway, I've read different approaches for pricing such as a $1.00 per min. or timing how long it takes to provide a service and extend it out based on the desired rate of pay. But I was wondering if there is an industry standard for either gross margin or net income as a percentage of sales. I come from an accounting background. I work for a large grocery wholesaler, and am very numbers driven. I've always been surprised by how consistent the gross margins are of various departments regardless of the size and buying power of the store. Does the same apply here? I know there a ton of variables but I am still curious. Any help would be greatly appreciated.